Italian Wine and Italian Design:The Perfect Mix
The story of a wine must be told, and its design acts similar to that of a business card. A bottle is not just a simple container, but it is an integral part of the product itself. All aspects must converge in order to create the right atmosphere from the very first moment.
Wine has no shape, but is made up of substance, aromas and flavors. Hence the need to preserve this precious nectar aligns itself with design. Over the years it has become a marketing tool that links aesthetic value directly to product quality.
Wine packaging requires great creative and technical efforts in order to combine design, information, taste and appeal in a few square centimeters of paper, without seeming banal and while also observing all obligations established by law.
“A Label is not a simple sheet of paper, but a communicative vehicle, able to express company’s values, taste and quality of the product”.
Colors proposed on labels can guide the choice of flavors:
- Red foil communicates red fruits
- Green or yellow indicates that we will find tropical flavors inside.
The same wine, poured from bottles with different labels, arouses totally different emotions and opinions.
Wine tasting is not just a matter of taste: it’s all about smell, touch, sight, even sound. Not to mention expectations, memories, experience and personal culture.
Wine is emotional involvement, and imagery counts for a lot in choice. We are all struck by a beautiful label, a set of shapes, colors and fonts. We talk a lot about wine, but we must not forget that there is also magnificent art on the packaging which the product signifies to us how it would like to be remembered!
DP Winery proudly announce to be the official sponsor of Italian Design Icons Shanghai 2021!
The Italian Design Icons is free and open to the public. We look forward to your participation and join us to feel inspired by creativity and performance in design and materials!
Address：ZiWU Modern Art Base, No.10 Jianguo Zhong Road,
Shanghai
Time: 11:00-18:00
